Racism, discrimination, and disrespect have no place on the Uber platform.

To take a stronger stance against these issues, we created an in-app blocking experience that required every Uber user (riders, drivers, delivery people, eaters, and merchants) to agree to follow Uber’s Community Guidelines before they can ride, drive, or deliver.

As the lead copywriter on this project, I worked closely with Uber’s Diversity, Equity, and Inclusion team to develop messaging for all in-app screens, emails, and the Instagram video you see here.

This effort required extremely sensitive copy. Many users do not want to be forced into accepting codes of conduct — and Uber was understandably wary of creating an experience that might further jeopardize ridership.

PMM: Lizzie Ross

CD: Tamara Lawrence

Lead writer: Jeffery Racheff