IfOnly

IfOnly: Sports and Entertainment Auctions

Role: Lead Writer

These are a few of the dozens of product descriptions I wrote for IfOnly (owned by MasterCard), an online auction house that provided once-in-a-lifetime experiences in sports, TV, film, travel, fine dining, and more.

Working directly with representatives for luminaries — from NBA legends like Kobe Bryant and Kevin Durant to Hollywood stars like Morgan Freeman and Jennifer Lopez — I wrote high-impact, SEO-driven product experiences that generated millions of dollars for worthy charities.