bio

Find the words you’re looking for.

Hi. I’m Jeffery.

For over a decade I’ve created compelling stories, designed impactful content, and combed tangles from complexity—often all at the same time.

As a senior writer at Uber, I led content strategy for global campaigns seen by millions. I educated users about Uber’s products, helped improve public opinion about the gig economy, and brought a little empathy and humanity to a company that, frankly, isn’t known for having much of either.

But I do more than strategize content. I create meaningful, actionable, singular, and meticulously constructed narratives. And I’ve built my career on writing ones that change how people think.

So if you’re drawn to stories like that too, we should connect. Let’s find the words you’re looking for.

jefferyracheff@gmail.com

 
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EXPERIENCE

  • Senior Copywriter & Content Strategist at Every Man Jack 2023 - current

  • Senior Copywriter at Uber 2018 - 2022

  • Freelance writer & Editor 2013 - current

    • Clients include American Express and American Airlines

  • Brand Naming Strategist at A Hundred Monkeys 2009 - 2013

    • Naming and branding for Dolby, Pepperidge Farms, and others

EDUCATION

  • B.A. in English Literature — San Francisco State University

To see more, visit my LinkedIn profile here.